What is color brightness?
In color theory, brightness (sometimes called value or lightness) refers to how light or dark a color appears. But actually, there isn’t a single universal definition of “brightness.” What you call brightness depends on whether you mean a physical quantity, a perceptual response, or a practical approximation for RGB values. Different fields use different models.
Brightness simply describes the intensity of light that a color reflects or emits, ranging from very dark (close to black) to very bright (close to white).
Physics: brightness or energy?
For physical light, the closest standard quantity is luminance Y, defined in colorimetry as a weighted sum of spectral power using the human eye’s sensitivity curve. In RGB-based systems (like the web), this becomes a linear combination of linearized RGB values, for example:
Y=0.2126R+0.7152G+0.0722B
This is a standardized model (CIE luminance) and is widely used in imaging, video, and accessibility (e.g., contrast calculations). However, luminance is still a physical/engineering measure, not exactly what humans perceive as brightness.
Brightness in color theory?
Human vision is nonlinear and context-dependent, so models like lightness (L*) in CIELAB, luma (Y′) in video systems, or simple heuristics like 0.299R+0.587G+0.114B are used depending on the application. Each is a different compromise between accuracy and simplicity. So unlike CCT, which has a precise geometric definition, “brightness” is a family of related models, ranging from physically defined (luminance) to perceptually tuned (lightness), with no single formula that is universally “correct.”
Luminance vs brightness
Luminance itself is a pure physical concept, but is sometimes used interchangeably with brightness when talking about colors. Also when the topic is a mixture of physics, vision, and color theory, it can easily be misused. But there is a very clear difference between luminance as a pure physical concept and brightness as an eye-perceived property of a color. Here, we’ll have another concept, which is a modeled relative luminance based on color models, which we talk about when talking about luminance in color theory, not pure physics. The image below can describe it better:

Read how we calculate the luminance in Negarity Color library.
How to calculate brightness?
Here, we take a simple yet effective approach by using the L* channel (from either Lab or LCh color spaces) as a measure of brightness. In practice, this means converting a given color into Lab or LCh and then using its L* value directly.